Introducing Mahan Chicken Production Complex

Introducing Mahan Chicken Production Complex

 

It is one of the companies covered by the Kowsar Agricultural Investment Company and is a subsidiary of the Kowsar Economic Organization, affiliated with the Islamic Revolution Martyr Foundation. This company is one of the largest producers one-day-old broiler chickens in Iran, utilizing specialized, efficient and experienced manpower and applying the latest scientific and management techniques in line with the latest technology, as a leading company in the poultry industry.

The legal personality of this company in 2018 from Private Equity  became a Public Stock And the end of the same year, by selling stocks on the stock market  it was listed among the companies on the stock exchange. The business activities of the company in accordance with Article 2 of the Statute include poultry operations, poultry farming, poultry production, eggs, one-day-old chickens, poultry production and feed and all related matters, including export and import.

The company owns Breeding chicken farms in different regions of the country including Kerman, Lorestan, Mazandaran provinces. The Broiler chicken production capacity of these farms totals 413,000 units annually. The company's two hatcheries produce 39 million one-day-old broiler chicken annually And the production capacity of the Feed Factory of this company is also 5 tons per hour.

Dynamic and forward-thinking is the core of the strategic management of the company in three phases of formulation, implementation and control is in follow-up. Mahan Company strives to achieve these goals in view of Kowsar Economic Organization's goal of enhancing the activities of its agricultural groups. Based on the criteria of PESTLE analysis or adherence to the principles of creating more value added and maximizing profits, in addition to complementing its supply chain, it plays a prominent role in diversifying its products and branding and entering the export arena. Accordingly, "in the short and medium term, cost leadership strategy using economies of scale will be on the agenda and in the long term it will use the differentiation strategy as a complementary strategy for cost leadership". Given Mahan's capabilities and market shape based on short-term, mid-term and long-term goals, Mahan has set its growth and development strategy based on collaborative work, diversification and innovation.

Mahan Corporation has been an active participant in the prosperity of the poultry industry within the framework of the Kowsar Economic Organization's policies to contribute to the realization of the Resistance Economy, the development program and the promotion of the status of the target community. And it is determined to achieve these goals under the following three approaches:

Strengthen the factors of production and continuous reinforcement of labor force and application of up-to-date technologies.

Effective role in ensuring food security of the country.

Production planning, tailored to domestic needs and exports, diversifying production, and creating new markets.